What is Strategy Management?
In order to be successful and deliver results, organisations
need a good plan that is clearly understood by everyone employee so
they know what to do to turn the plan into reality. Strategy
Management helps organisations define and deliver their plans.
The Strategy Execution Problem
The problem is that 90% of companies, even the ones that have a
well thought out plan, fail to execute their strategy. Only 10% of
companies manage to turn their strategy into actual results. This
is where strategy management comes in, it gives companies tools and
techniques that ensures a successful strategy definition and
The Strategy Communication Problem
One of the main reasons why organisations fail to execute their
strategy is because no-one really understands the plan, the
objectives and the priorities. Most companies and government
organisations produce complex and lengthy strategy documents that
nobody ever reads or understands. The majority of strategies are
too long, too woolly, not agile and often resemble a random mix of
objectives, action plans and measures.
The latest strategy management tools make it easy for
organisations to clarify and communicate strategic objectives and
priorities to ensure the strategy is understood and delivered by
everyone in the organisation. Tools like strategy maps enable
organisations to create a coherent plan and visualise it in a
single and easy to understand one-page picture. Once a good plan is
in place there are other strategy management tools to align the
activities in an organization (projects, programmes and
initiatives) with the strategy and performance management tools to
manage, monitor and measure the strategy execution.
The right strategy management and performance management
processes are often the key differentiators between top performing
organisations and those that would like to become one.
To learn more about strategy management read our books, articles and case studies or
get in touch if you would like to discuss our strategy
management consulting or training services.